The Taubman College Brand Style Guide includes preferred colors for college materials. There are four categories for the brand colors: Primary Color Palette – Maize, Blue, Light Grey, White, Black, and Grey; Secondary Color Palette – Michigan Blue, Flieder, Sky, Red, Moos, Pink, Green, Swamp, Petrol, and Swamp; Backdrop Color Palette – Green and Blue;
In most cases, adhere to abbreviation recommendations from the U-M Office of Vice President for Communications. The Marketing and Communications team maintains a list of Taubman-specific abbreviations and acronyms as part of its Taubman College Editorial Style and Usage Guide. Notable recommendations include academic and administrative titles, academic degrees, and how to reference Taubman College
Marketing and Communications maintains a Taubman College Editorial Style and Usage Guide and adheres to AP Style guidelines, in most cases, when developing written content for the college. A helpful free tool to use to improve your writing is Grammarly. Note: Do not use the acronym “TCAUP” as a logo, within text/copy, or artwork. The
Taubman College Marketing and Communications does not currently provide videography services; however, they can assist with identifying freelance support. An excellent place to start is Michigan Media, the video production unit of the University of Michigan. For some purposes, Taubman College will loan equipment, including Canon cameras, lenses, wireless microphones, gimbal video stabilizer, GoPro camera,
This Week at Taubman is a weekly email digest of upcoming events sent to faculty, staff, and students each Sunday at approximately 6 p.m. during the academic year. Event listings include Taubman College happenings and events elsewhere on campus and in the community for the upcoming week. Listings also include select events for the following
The Taubman College Update is a monthly email to share information with faculty and staff, such as updates and policy changes, ongoing deadlines and opportunities, and significant happenings for awareness. It is sent monthly, typically on the first Tuesday of the month. Students Affairs often repurposes relevant content in its Taubman Together email to students.
The Marketing and Communications team, in partnership with others, promotes events through various communication channels. The preferred method for sharing event information is through the event and public programming intake form. A team member will follow up with any questions.
The Taubman College Marketing and Communications team manages Instagram, Facebook, LinkedIn, and YouTube accounts. The social media team typically posts content three to five times a week, Monday through Friday, and is always seeking new, relevant content. Email taubmansocialmedia@umich.edu if you have news and content you would like us to consider sharing on college channels.