The abridged version of the Taubman College Style Guide includes preferred colors for college materials. There are three categories for the brand colors: Primary Color Palette – Maize and Blue, Supporting Color Palette – Canham Pool 2, and Accent Color Palette – Cobalt, Chartreuse, and Coral. The accent color palette is used sparingly in communications. The Style Guide includes an expanded palette of vibrant colors mainly for internal promotional purposes.
Primary Color Palette
Blue
Includes tints
PMS: 282C | 282U
CMYK: 100 / 60 / 0 / 60
RGB: 0 / 39 / 76
HEX: 00274C
Maize
Includes tints
PMS: 7406C | 7406U
CMYK: 0 / 18 / 100 / 0
RGB: 255 / 203 / 5
HEX: FFCB05
Supporting Color Palette
Canham Pool 2
Includes tints
PMS: 660C | 660U
CMYK: 80 / 61 / 25 / 6
RGB: 64 / 101 / 143
HEX: 40658F
Accent Color Palette
Cobalt
Includes tints
PMS: 072C | 072U
CMYK: 100 / 100 / 0 / 12
RGB: 15 / 26 / 151
HEX: 0F1A97
Chartreuse
PMS: 809C Neon | 809U Neon
CMYK: 15 / 0 / 100 / 0
RGB: 232/ 247 / 38
HEX: E8F726
Coral
Includes tints
PMS: 2017C | 2017U
CMYK: 7 / 45 / 68 / 0
RGB: 230/ 153 / 97
HEX: E69961
Expanded Palette
Cyan
Includes tints
PMS: Process Cyan
CMYK: 100% Cyan
RGB: 0 / 170 / 255
HEX: 00AAFF
Magenta
Includes tints
PMS: Process Magenta
CMYK: 100% Magenta
RGB: 255 / 0 / 255
HEX: FF00FF
Pink
Includes tints
PMS: 708 C | 708 U
CMYK: 0 / 53 / 17 / 0
RGB: 253 / 145 / 150
HEX: FD9196
Green
Includes tints
PMS: 354 C | 354 U
CMYK: 81 / 0 / 92 / 0
RGB: 96 / 194 / 91
HEX: 60C25B
Light Cyan
PMS: 7457 C | 7457 U
CMYK: 18 / 0 / 5 / 0
RGB: 229 / 246 / 255
HEX: E5F6FF
Cool Gray 7
Includes tints
PMS: Cool Gray 7 C | Cool Gray 7 U
CMYK: 20 / 14 / 12 / 40
RGB: 255 / 203 / 5
HEX: 636668
Light Pink
PMS: 705 C | 705 U
CMYK: 0 / 11 / 3 / 0
RGB: 255 / 244 / 245
HEX: FFF4F5
Light Green
PMS: 351 C | 351 U
CMYK: 27 / 0 / 23 / 0
RGB: 239 / 249 / 239
HEX: EFF9EF
University of Michigan – Maize and blue play a vital role in establishing a clear and powerful image and defining the University of Michigan Brand. Taubman College benefits from its affiliation with the U-M brand. Find the university’s primary color palette on the Brand & Visual Identity website. You will also find a supporting color palette that complements the primary palette of maize and blue. However, you are encouraged to consider the college’s primary and secondary palette when additional color choices are needed.