Morganite, DIN Pro, and Georgia are the primary brand fonts. Use Morganite only as a display font. Morganite is a free font. DIN Pro is a licensed font and made available only to a limited number of users at the college. Please refer to the Taubman College Quick Style Guide for font usage and best practices.
![](https://intranet.tcaup.umich.edu/wp-content/uploads/2023/01/DIN_Pro3.jpg)
Substitutions
When our typefaces are unavailable, use these font alternatives:
- DIN Pro > Bahnschrift (Microsoft) or Arial (Apple)
- Morganite > There is no substitute for Morganite – use the other typeface substitutes as a headline typeface
- Georgia > Georgia