Colors

The Taubman College Brand Style Guide includes preferred colors for college materials. There are four categories for the brand colors: Primary Color Palette – Maize, Blue, Light Grey, White, Black, and Grey; Secondary Color Palette – Michigan Blue, Flieder, Sky, Red, Moos, Pink, Green, Swamp, Petrol, and Swamp; Backdrop Color Palette – Green and Blue; and Foregrounds Color Palette – Beige and Light Grey.

Primary Color Palette

Secondary Color Palette

Backdrop Color Palette

Foregrounds Color Palette

University of Michigan – Maize and blue play a vital role in establishing a clear and powerful image and defining the University of Michigan Brand. Taubman College benefits from its affiliation with the U-M brand. Find the university’s primary color palette on the Brand & Visual Identity website. You will also find a supporting color palette that complements the primary palette of maize and blue. However, you are encouraged to consider the college’s primary and secondary palette when additional color choices are needed.

Accessibility of Colors

Keep in mind the contrast between the various colors. Foreground to background contrast must meet a minimum of 4.5:1 (3:1 for text over 18pt) to be considered accessible. The following color combinations are preferred and meet these requirements.

• White Text on Michigan Blue and Black.
• Black or Michigan Blue Text on Maize, Grey, Light Grey, White, Blue Sky, Moss, Green, Lilac, Red, Pink, Petrol, Swamp, and Beige.

For a full matrix of color combinations that pass accessibility requirements, please see the Color Contrast Grid.