The Taubman College Style Guide includes preferred colors for college materials. There are four categories for the brand colors: Primary Color Palette – Maize, Blue, Light Grey, White, Black and Grey; Secondary Color Palette – Michigan Blue, Flieder, Sky, Red, Moos, Pink, Green, Swamp, Petrol and Swmp; Backdrop Color Palette – Green and Blue; and Foregrounds Color Palette – Beige and Light Grey.
Primary Color Palette
Maize
Includes tints
PMS: 7406C | 7406U
CMYK: 0 / 18 / 100 / 0
RGB: 255 / 203 / 5
HEX: FFCB05
Blue
Includes tints
PMS:
CMYK: 94 / 47 / 0 / 3
RGB: 14 / 131 / 247
HEX: 0E83F7
Light Grey
Includes tints
PMS:
CMYK: 0 / 0 / 0 / 6
RGB: 239 / 239 / 239
HEX: EFEFEF
White
Includes tints
PMS:
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: FFFFFF
Black
Includes tints
PMS:
CMYK: 0 / 0 / 0 / 100
RGB: 0 / 0 / 0
HEX: 000000
Light Grey
Includes tints
PMS:
CMYK: 0 / 0 / 0 / 19
RGB: 206 / 206 / 206
HEX: CECECE
Secondary Color Palette
Michigan Blue
Includes tints
PMS:
CMYK: 100 / 49 / 0 /70
RGB: 0 / 39 / 76
HEX: 00274C
Sky
Includes tints
PMS:
CMYK: 74 / 23 / 0 / 2
RGB: 66 / 193 / 250
HEX: 42C1FA
Moos
Includes tints
PMS:
CMYK: 0 / 0 / 80 / 35
RGB: 165 / 165 / 33
HEX: A5A521
Green
Includes tints
PMS:
CMYK: 85 / 0 / 36 / 8
RGB: 35 / 235 / 150
HEX: 23EB96
Flieder
Includes tints
PMS:
CMYK: 18 / 51 / 0 / 0
RGB: 210 / 124 / 255
HEX: D27CFF
Red
Includes tints
PMS:
CMYK: 0 / 62 / 60 / 1
RGB: 252 / 96 / 102
HEX: FC6066
Pink
Includes tints
PMS:
CMYK: 0 / 29 / 28 / 0
RGB: 255 / 180 / 183
HEX: FFB4B7
Swamp Light
Includes tints
PMS:
CMYK: 27 / 0 / 23 / 0
RGB: 156 / 148 / 117
HEX: 9C9475
Petrol
Includes tints
PMS:
CMYK: 100 / 0 / 5 / 30
RGB: 0 / 178 / 169
HEX: 00B2A9
Swamp
Includes tints
PMS:
CMYK: 0 / 8 / 41 / 50
RGB: 128 / 118 / 75
HEX: 80764B
Backdrop Color Palette
Green
Includes tints
PMS:
CMYK: 85 / 0 / 36 / 8
RGB: 35 / 235 / 150
HEX: 23EB96
Blue
Includes tints
PMS:
CMYK: 94 / 47 / 0 / 3
RGB: 14 / 131 / 247
HEX: 0E83F7
Foregrounds Color Palette
Beige
Includes tints
PMS:
CMYK: 0 / 5 / 20 / 0
RGB: 255 / 243 / 203
HEX: FFF3CB
Light Grey
Includes tints
PMS:
CMYK: 0 / 0 / 0 / 6
RGB: 239 / 239 / 239
HEX: EFEFEF
University of Michigan – Maize and blue play a vital role in establishing a clear and powerful image and defining the University of Michigan Brand. Taubman College benefits from its affiliation with the U-M brand. Find the university’s primary color palette on the Brand & Visual Identity website. You will also find a supporting color palette that complements the primary palette of maize and blue. However, you are encouraged to consider the college’s primary and secondary palette when additional color choices are needed.